Customer brand personality perception: A taxonomic analysis
Ivens, Björn Sven; Valta, Katharina S. (2012): Customer brand personality perception: A taxonomic analysis, in: Journal of marketing management : MM, Abingdon: Routledge, Taylor & Francis Group, Jg. 28, Nr. 9/10, S. 1062–1093, doi: 10.1080/0267257X.2011.615149.
Faculty/Chair:
Author:
 ; 
Title of the Journal:
Journal of marketing management : MM
ISSN:
0267-257X
Publisher Information:
Year of publication:
2012
Volume:
28
Issue:
9/10
Pages:
Language:
English
DOI:
URL:
Type:
Article
URI:
Activation date:
March 15, 2013

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