Chances and strategies of Marketing with Regard to the Formation of Children's Brand Awareness : an empirical Study of Children's and Parents' Perceptions
Böttner, Sibylle; Ivens, Björn (2011): Chances and strategies of Marketing with Regard to the Formation of Children’s Brand Awareness : an empirical Study of Children’s and Parents’ Perceptions, in: Jean-Claude Andreani und Umberto Collesei (Hrsg.), 10th International Marketing Trends Conference : Paris, January 20 - 22, 2011, S. 1–50.
Faculty/Chair:
Author:
 ; 
Title of the compilation:
10th International Marketing Trends Conference : Paris, January 20 - 22, 2011
Editors:
Conference:
10th International Marketing Trends Conference, January 20 - 22, 2011 ; Paris
Year of publication:
2011
Pages:
Language:
English
Type:
Conferenceobject
URI:
Activation date:
April 30, 2014

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