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Price range extension from a premium brand manufacturer of durables : theoretical model and experimental studies
Ziemer, Michael (2019): Price range extension from a premium brand manufacturer of durables : theoretical model and experimental studies, Bamberg.
Faculty/Chair:
Author:
Publisher Information:
Year of publication:
2019
Pages:
Supervisor:
Language:
German
Remark:
Dissertation, Otto-Friedrich-Universität Bamberg, 2019
Type:
Doctoralthesis
Activation date:
January 31, 2020
Permalink
https://fis.uni-bamberg.de/handle/uniba/47184