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Success factors in managing the sponsor–sponsee relationship : A fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany
Ivens, Björn Sven; Riedmüller, Florian; Dyck, Peter van (2020): Success factors in managing the sponsor–sponsee relationship : A fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany, in: International journal of sports marketing & sponsorship, Bingley: Emerald, Jg. 21, Nr. 4, S. 577–596, doi: 10.1108/IJSMS-09-2019-0102.
Faculty/Chair:
Author:
Title of the Journal:
International journal of sports marketing & sponsorship
ISSN:
2515-7841
Publisher Information:
Year of publication:
2020
Volume:
21
Issue:
4
Pages:
Language:
English
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
Activation date:
July 8, 2022
Permalink
https://fis.uni-bamberg.de/handle/uniba/54393