Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
Böttner, Sibylle (2018): Advertising directed at children : an empirical investigation from children’s and parents’ perspectives on TV advertising and advergames, Bamberg.
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Year of publication:
2018
Pages:
Supervisor:
 ;  ; 
Language:
English
Remark:
Dissertation, Otto-Friedrich-Universität Bamberg, 2018
Type:
Doctoralthesis
URI:
Activation date:
January 4, 2019

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Permalink https://fis.uni-bamberg.de/handle/uniba/45067