Identification as a challenge in key account management : Conceptual foundations and a qualitative study
Peters, Leonore; Ivens, Björn Sven; Pardo, Catherine (2020): Identification as a challenge in key account management : Conceptual foundations and a qualitative study, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.]: Elsevier, Jg. 90, Nr. October, S. 300–313, doi: 10.1016/j.indmarman.2020.07.020.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
0019-8501
Publisher Information:
Year of publication:
2020
Volume:
90
Issue:
October
Pages:
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
URI:
Activation date:
July 6, 2021

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