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When is Brand Content Shared on Facebook? : A Field Study on Online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; u. a. (2018): „When is Brand Content Shared on Facebook? : A Field Study on Online Word-of-Mouth“. doi: 10.1177/1470785318805301.
Faculty/Professorship:
Title of the Journal:
International Journal of Market Research
Year of publication:
2018
Volume:
61
Issue:
3
Pages:
Language:
English
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
published:
July 8, 2022
Permalink
https://fis.uni-bamberg.de/handle/uniba/54398