When is Brand Content Shared on Facebook? : A Field Study on Online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; u. a. (2018): „When is Brand Content Shared on Facebook? : A Field Study on Online Word-of-Mouth“. doi: 10.1177/1470785318805301.
