Brands you can rely on! : An empirical investigation of brand credibility in services
Geigenmüller, Anja; Enke, Margit; Leischnig, Alexander (2012): Brands you can rely on! : An empirical investigation of brand credibility in services, in: Schmalenbach Business Review : Sbr, Düsseldorf: Verl.-Gruppe Handelsblatt, Jg. 64, Nr. 1, S. 44–58.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Schmalenbach Business Review : Sbr
ISSN:
1439-2917
Publisher Information:
Year of publication:
2012
Volume:
64
Issue:
1
Pages:
Language:
English
Type:
Article
URI:
Activation date:
January 14, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/2799