Organizational Implementation of AI : Craft and Mechanical Work
Hopf, Konstantin; Müller, Oliver; Shollo, Arisa; u. a. (2023): „Organizational Implementation of AI : Craft and Mechanical Work“. Thousand Oaks: SAGE Publications doi: 10.1177/00081256231197445.
Title of the Journal:
California Management Review
Year of publication:
Recent years have brought major technological breakthroughs in artificial intelligence (AI), and firms are expected to invest nearly $98 B in 2023. However, many AI projects never leave the pilot phase, and many companies have difficulties extracting value from their AI initiatives. To explain this contradiction, this article reports on a study of 55 projects implementing AI in organizations. It shows that organizational challenges in implementing AI projects are a result of a paradoxical tension created by two different perspectives on data science work: craft and mechanical work. Executives, managers, and data scientists should actively manage this tension to enable and sustain value creation through AI.
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September 27, 2023