An Identity Perspective on Key Account Managers as Paradoxical Relationship Managers
Pardo, Catherine; Ivens, Björn Sven; Niersbach, Barbara (2020): „An Identity Perspective on Key Account Managers as Paradoxical Relationship Managers“. New York, NY [u.a.]: Elsevier doi: 10.1016/j.indmarman.2019.10.008.
Faculty/Professorship:
Sales and Marketing 
Author:
 ;  ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
1873-2062
Corporate Body:
European Association for Industrial Marketing Research
Publisher Information:
Year of publication:
2020
Volume:
89
Issue:
August
Pages:
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
URI:
published:
July 8, 2022

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Permalink https://fis.uni-bamberg.de/handle/uniba/54395