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Promotionspreise der Hans-Löwel-Stiftung
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Title
Promotionspreise der Hans-Löwel-Stiftung
Year
2012
Awardseries
Promotionspreise der Hans-Löwel-Stiftung
Person
Güse, Katharina S.
Category
Promotionspreis
Sponsoring institution
Hans-Löwel-Stiftung
Awarded Publication
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Document Type
Doctoralthesis
Brand Personalities and Consumer-brand Relationships as elements of successful brand management
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Güse, Katharina S.
,
Ivens, Björn Sven
,
Müller, Brigitte
,
Rässler, Susanne
,
Praxmarer, Sandra
(2011)
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https://fis.uni-bamberg.de/handle/uniba/61669
