Options
Ivens, Björn Sven
Area of research
Governance norms
Governance mechanisms
Key account management
Global account management
Markets as networks
Research Interests
Business-to-business markets
Business relationships
Inter-organizational exchange
Intra-organizational networks
Price management
Sustainability
Nachhaltigkeit
Brand management
Digitalisation
Digital transformation
Business ecosystems
Permalink
https://fis.uni-bamberg.de/handle/uniba/84819