The personality of brand lovers : an examination in fashion branding
Rauschnabel, Philipp; Ahuvia, Aaron; Ivens, Björn; u. a. (2015): The personality of brand lovers : an examination in fashion branding, in: Marc Fetscherin und Tobias Heilmann (Hrsg.), Consumer brand relationships : meaning, measuring, managing, Basingstoke [u.a.]: Palgrave Macmillan, S. 108–122.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the compilation:
Consumer brand relationships : meaning, measuring, managing
Editors:
Publisher Information:
Year of publication:
2015
Pages:
ISBN:
978-1-137-42710-6
Language:
English
International Distribution:
Yes:
Type:
Contribution to an Articlecollection
URI:
Activation date:
December 1, 2015

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/39854