The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan; Niersbach, Barbara; Ivens, Bjoern Sven (2022): „The cultural factors in global account management : the case of Indian buyers and German suppliers“. Bingley: Emerald doi: 10.1108/jbim-12-2021-0594.
Author:
 ;  ; 
Title of the Journal:
The journal of business & industrial marketing
ISSN:
0885-8624
2052-1189
Publisher Information:
Year of publication:
2022
Volume:
38
Issue:
2
Pages:
Language:
English
DOI:
Type:
Article
URI:
Activation date:
February 9, 2024

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Permalink https://fis.uni-bamberg.de/handle/uniba/93395