Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions
Ivens, Björn; Pardo, Catherine (2007): Are Key Account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions, in: Industrial Marketing Management, Jg. 36, Nr. 4, S. 470–482.
Faculty/Chair:
Author:
 ; 
Title of the Journal:
Industrial Marketing Management
ISSN:
0019-8501
Year of publication:
2007
Volume:
36
Issue:
4
Pages:
Language:
English
Type:
Article
URI:
Activation date:
September 24, 2014

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