Smells Like Strategic Spirit : How Artificial Intelligence Can Shape Modern Marketing

Faculty/Chair:

Author:

;

;

Title of the compilation:

AMCIS 2025 Proceedings

Conference:

31th Americas Conference on Information Systems, 2025 ; Montreal, Kanada

Publisher Information:

AIS Electronic Library

Year of publication:

2025

Pages:

1-10

Language:

English

URL:

Peer Reviewed:

Yes:

International Distribution:

Yes:

Type:

Conferenceobject

URI:

Activation date:

July 15, 2025

Permalink https://fis.uni-bamberg.de/handle/uniba/109086