Industrial Marketing Organisation and the IMP Approach : a Comparative Analysis
Ivens, Björn; Pardo, Catherine; Tunisini, Annalisa (2007): Industrial Marketing Organisation and the IMP Approach : a Comparative Analysis, in: Proceedings of the 23 IMP annual conference,.
Faculty/Chair:
Author:
 ;  ; 
Responsibility:
Ivens, Bjoern Sven, Pardo, Catherine, and Tunisini, Annalisa
Title of the compilation:
Proceedings of the 23 IMP annual conference
Corporate Body:
IMP Group in collaboration with Helsinki School of Economics and Business Administration and Swedish School of Economics and Business Administration
Year of publication:
2007
Pages:
Language:
English
Type:
Contribution to an Articlecollection
URI:
Activation date:
September 24, 2014

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