The 4C framework : Towards a holistic understanding of consumer engagement with augmented reality
Rauschnabel, Philipp A.; Felix, Reto; Heller, Jonas; u. a. (2024): The 4C framework : Towards a holistic understanding of consumer engagement with augmented reality, in: Computers in Human Behavior, Amsterdam: Elsevier Science, Jg. 154, Nr. 108105, doi: 10.1016/j.chb.2023.108105.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the Journal:
Computers in Human Behavior
ISSN:
0747-5632
1873-7692
Publisher Information:
Year of publication:
2024
Volume:
154
Issue:
108105
Pages:
Language:
English
DOI:
Type:
Article
URI:
Activation date:
May 8, 2025

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