The first impression of the first internal customer : A triad-perspective approach to investigate how and when the salesforce becomes internally aware of innovative new products
Englert, C.; Carbon, C.C. (2024): The first impression of the first internal customer : A triad-perspective approach to investigate how and when the salesforce becomes internally aware of innovative new products, in: Journal of marketing communications, London: Routledge, Jg. Online First, S. 1–18, doi: 10.1080/13527266.2024.2411519.
Faculty/Chair:
Author:
 ; 
Title of the Journal:
Journal of marketing communications
ISSN:
1466-4445
1352-7266
Publisher Information:
Year of publication:
2024
Volume:
Online First
Pages:
Language:
English
DOI:
URL:
Type:
Article
URI:
Activation date:
April 7, 2026

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