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Gender issues in key account management research : A systematic literature review and avenues for future research
Ivens, Björn Sven (2023): Gender issues in key account management research : A systematic literature review and avenues for future research, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.]: Elsevier, Jg. 111, S. 81–96, doi: 10.1016/j.indmarman.2023.03.009.
Faculty/Chair:
Author:
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
1873-2062
0019-8501
Publisher Information:
Year of publication:
2023
Volume:
111
Pages:
Language:
English
Type:
Article
Activation date:
July 9, 2025
Permalink
https://fis.uni-bamberg.de/handle/uniba/108615