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Key Account Management in Business Markets : an Empirical Test of Common Assumptions
Ivens, Björn; Pardo, Catherine (2008): Key Account Management in Business Markets : an Empirical Test of Common Assumptions, in: Journal of Business & Industrial Marketing, Jg. 23, Nr. 5.
Faculty/Chair:
Author:
Title of the Journal:
Journal of Business & Industrial Marketing
ISSN:
0885-8624
Year of publication:
2008
Volume:
23
Issue:
5
Language:
English
Type:
Article
Activation date:
September 24, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/19865