Key account management formalization and effectiveness : A fuzzy-set qualitative comparative analysis
Feste, Jasmin; Ivens, Björn Sven; Pardo, Catherine (2022): Key account management formalization and effectiveness : A fuzzy-set qualitative comparative analysis, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York: Elsevier, Jg. 107, Nr. November 2022, S. 450–465, doi: 10.1016/j.indmarman.2022.10.006.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
0019-8501
1873-2062
Publisher Information:
Year of publication:
2022
Volume:
107
Issue:
November 2022
Pages:
Language:
English
DOI:
Type:
Article
URI:
Activation date:
August 8, 2023

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Permalink https://fis.uni-bamberg.de/handle/uniba/89962