Individuals differ in their motivation to protect their privacy. When facing privacy threats, individuals evaluate the threat (threat appraisal) and the extent they can cope with it (coping appraisal) which, in turn, influences their protection motivation. Hence, better understanding both appraisals helps us to better understand an important part of privacy behavior. We introduce the concept of mindfulness to explain privacy threat and coping appraisals. Mindfulness is hypothesized to increase both, threat appraisal and coping appraisal. A quantitative study is to be carried out to examine our hypotheses. We expect to contribute to the privacy literature by demonstrating how different levels of threat appraisal and coping appraisal are formed.