Predicting Preferences for Innovative Design : The “Repeated Evaluation Technique” (RET)
Carbon, Claus-Christian (2015): Predicting Preferences for Innovative Design : The “Repeated Evaluation Technique” (RET), in: GfK marketing intelligence review : Marketingforschung für die Praxis, Jg. 7, Nr. 2, S. 34–39.
Faculty/Chair:
Author:
Title of the Journal:
GfK marketing intelligence review : Marketingforschung für die Praxis
ISSN:
1865-5866
Year of publication:
2015
Volume:
7
Issue:
2
Pages:
Language:
German
Type:
Article
URI:
Activation date:
March 4, 2022

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Permalink https://fis.uni-bamberg.de/handle/uniba/53464