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Is adaptive gamification just a theoretical fairytale? : An experiment in a text-based adventure game for data crowdsourcing
Weber, Mareike; Riar, Marc; Morschheuser, Benedikt (2026): Is adaptive gamification just a theoretical fairytale? : An experiment in a text-based adventure game for data crowdsourcing, in: Bamberg: Otto-Friedrich-Universität, S. 1126–1136.
Faculty/Chair:
Author:
Conference:
56th Hawaii International Conference on System Sciences (HICSS) ; Maui, Hawaii
Publisher Information:
Year of publication:
2026
Pages:
Source/Other editions:
Tung X Bui (Hrsg.), Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS), Honolulu, HI, 2023, S. 1126–1136, ISBN: 978-0-9981331-6-4
Year of first publication:
2023
Language:
English
Abstract:
Gamifcation approaches are not always effective and vary in their success. Several studies suggest that unexpected results of effectiveness are related to a dearth of personalization of gamifed systems following a one-size-fts-all (OSFA) approach. Although research indicates that gamifcation design that is dynamically adjusted to the preferences of the person using the system (i.e., adaptive gamifcation) can positively impact behavioral or motivational outcomes, there is still a gap in understanding the effectiveness of adaptive gamifcation. This work aims to advance our understanding on the impact of adaptive gamifcation on motivational and behavioral outcomes in the context of gamifed crowdsourcing. To this end, an experiment (n=135) is conducted with a text-based adventure game that employs different versions of a narrative designed to address the specifc needs of previously conceptualized distinct types of users (i.e., Hexad user types). The results show that adaptive gamifcation does not lead to higher behavioral outcomes, i.e., increased crowdsourcing participation, or motivational outcomes. Conclusively, this work challenges the common assumption of adaptive gamifcation based on player types being worth the effort. Moreover, the results show that general need satisfaction is associated with increasing motivational outcomes, independent of a user’s player type. Therefore, this work suggests focusing on different perceptions of need satisfaction being required by individuals rather than focusing on player types which are abstractions of reality.
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
Activation date:
May 7, 2026
Permalink
https://fis.uni-bamberg.de/handle/uniba/114991