The pandemic confronted universities with the need to pursue their crisis management. Agility and ephemerality of information flow became essential in terms of flexibility and information distribution. Facing different national pandemic situations as well as different assets, universities had to take different suiting approaches of crisis management and communication strategies. Viewing these approaches from a more holistic perspective with similar situations of facility closure and online-communication, we identify four different strategy approaches of communication and crisis management performed by universities in Sweden and Germany, based on Mintzberg & Lampel’s strategy types. This paper aims to provide deeper insight about strategical approaches towards information distribution and management in times of crisis to offer good practice examples for future crises.