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What is augmented reality marketing? : Its definition, complexity, and future
Rauschnabel, Philipp A.; Babin, Barry J.; tom Dieck, M. Claudia; u. a. (2022): „What is augmented reality marketing? : Its definition, complexity, and future“. New York: Elsevier doi: 10.1016/j.jbusres.2021.12.084.
Author:
Title of the Journal:
Journal of business research : JBR
ISSN:
0148-2963
Publisher Information:
Year of publication:
2022
Volume:
142
Issue:
March 2022
Pages:
Language:
English
Type:
Article
Activation date:
August 8, 2023
Permalink
https://fis.uni-bamberg.de/handle/uniba/89964