Examining the Role of Norms in Consumer-Brand Relationships : the Applicability of Macneil's Relational Exchange Theory
Ivens, Björn; Birk, Matthias; Paulssen, Marcel (2007): Examining the Role of Norms in Consumer-Brand Relationships : the Applicability of Macneil’s Relational Exchange Theory, in: Flexible marketing in an unpredictable world : proceedings or the 36th EMAC Conference, Reykjavik.
Faculty/Chair:
Author:
 ;  ; 
Title of the compilation:
Flexible marketing in an unpredictable world : proceedings or the 36th EMAC Conference
Conference:
EMAC 36th Conference ; Reykjavik Iceland
Publisher Information:
Year of publication:
2007
Pages:
Language:
English
Type:
Conferenceobject
URI:
Activation date:
September 24, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/19533