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Incentives to go green: An empirical investigation of monetary and symbolic rewards to motivate energy savings
Lossin, Felix; Kozlovskiy, Ilya; Sodenkamp, Mariya; u. a. (2016): „Incentives to go green: An empirical investigation of monetary and symbolic rewards to motivate energy savings“. AIS Electronic Library (AISeL).
Author:
Title of the compilation:
Proceedings of the 24. European Conference on Information Systems (ECIS)
Corporate Body:
European Conference on Information Systems (ECIS), 24, 2016, Istanbul
Publisher Information:
Year of publication:
2016
Pages:
Series ; Volume:
Research Papers ; 70
Language:
English
Abstract:
Green information systems have been shown to contribute to environmental sustainability and help to prevent associated problems. Private households account for 25% of primary energy consumption in western countries, and therefore hold a great potential to curb the use of fossil fuels and prevent cli-mate change. As such, green information systems should not focus solely on the organizational con-text, but also target a single individual’s behaviour in their home. Personal information systems (e.g., web portals) can achieve this focus, however, need to be actively used to produce effects. System us-age can be effectively motivated through incentives, and therewith contribute to positive outcomes. Incentives are either monetary or non-monetary and can be implemented in different scales. In a large field experiment (n= 2,355), with real energy customers of a utility company, we tested the effective-ness of different types and sizes of incentive in motivating active system usage. We show that incen-tives significantly increased system usage of participants, and additionally increased energy savings. However, monetary incentives were not necessarily superior to non-monetary incentives.
Keywords: ;  ; 
Green IS
Motivation
Incentive alignment
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
Activation date:
December 9, 2016
Permalink
https://fis.uni-bamberg.de/handle/uniba/41402