The climate crisis is one of the most pressing issues of our time, and communication around it has evolved into a “booming industry” over recent decades (Nerlich et al., “Theory and Language” 97). Language, in particular, influences how individuals perceive and respond to environmental challenges. Specific linguistic constructions– such as temporal framing – shape perceptions of urgency, responsibility, and impact, particularly as they relate to the climate crisis (see Weinrich). Thus, this chapter explores the complex relationship between climate change communication, language, and temporal perspectives, focusing on representations of the concept of futurity in media coverage surrounding the 2022 United Nations Climate Change Conference (COP27) and the 2023 United Nations Climate Change Conference (COP28). Through an analysis of English-language media outlets across diverse regions, this study seeks to uncover patterns in how language, particularly with respect to futurity, may shape public perceptions of the ongoing climate crisis. Despite its relevance, the topic of how the climate crisis is represented has only recently attracted attention within ecolinguistic research, a field traditionally centered on human-nature relationships within language (Fill and Penz). Therefore, this chapter aims to bridge that gap by examining the role of future-oriented discourse in climate communication. By investigating how temporal language is used to frame climate issues in media, this study contributes to a deeper understanding of how ecological and linguistic perspectives intersect. This analysis is crucial not only for advancing climate change communication within ecolinguistics but also for enhancing public understanding of environmental issues. By examining how language frames climate discourse, this interdisciplinary approach demonstrates how strategic linguistic choices in media can encourage a more informed and proactive public response to the climate crisis.