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Augmented reality marketing and consumer‒brand relationships : How closeness drives brand love
Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; Ahuvia, Aaron C.; u. a. (2024): Augmented reality marketing and consumer‒brand relationships : How closeness drives brand love, in: Psychology & Marketing, New York, NY: Wiley Interscience, Jg. 41, Nr. 4, S. 819–837, doi: 10.1002/mar.21953.
Faculty/Chair:
Title of the Journal:
Psychology & Marketing
ISSN:
1520-6793
0742-6046
Publisher Information:
Year of publication:
2024
Volume:
41
Issue:
4
Pages:
Language:
English
DOI:
Type:
Article
Activation date:
January 10, 2025
Permalink
https://fis.uni-bamberg.de/handle/uniba/104459