Augmented reality marketing in hospitality and tourism : a guide for researchers and managers
tom Dieck, M. Claudia; Han, Dai-In Danny; Rauschnabel, Philipp A. (2024): Augmented reality marketing in hospitality and tourism : a guide for researchers and managers, in: International journal of contemporary hospitality management, Bingley: Emerald, Jg. 36, Nr. 13, S. 97–117, doi: 10.1108/ijchm-09-2023-1513.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
International journal of contemporary hospitality management
ISSN:
1757-1049
0959-6119
Publisher Information:
Year of publication:
2024
Volume:
36
Issue:
13
Pages:
Language:
English
DOI:
URL:
Type:
Article
URI:
Activation date:
April 17, 2025

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