The role of key account management in marketing and sales intelligence
Ivens, Björn; Pardo, Catherine (2014): The role of key account management in marketing and sales intelligence, in: Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis, Wiesbaden: Springer Gabler, Jg. 31, Nr. 4, S. 32–41.
Faculty/Chair:
Author:
 ; 
Title of the Journal:
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
ISSN:
1865-6544
Publisher Information:
Year of publication:
2014
Volume:
31
Issue:
4
Pages:
Language:
English
Type:
Article
URI:
Activation date:
November 27, 2014

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