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The twofold transition : Framing digital innovations and incumbents' value propositions for sustainability
Bähr, Karolina; Fliaster, Alexander (2023): The twofold transition : Framing digital innovations and incumbents’ value propositions for sustainability, in: Business Strategy and the Environment, New York, NY [u.a.]: Wiley, Jg. 32, Nr. 2, S. 920–935, doi: 10.1002/bse.3082.
Faculty/Chair:
Author:
Title of the Journal:
Business Strategy and the Environment
ISSN:
1099-0836
0964-4733
Publisher Information:
Year of publication:
2023
Volume:
32
Issue:
2
Pages:
Language:
English
DOI:
Abstract:
Although digital technology offers many sustainable business model opportunities, they are not always exploited. We argue that the framing of technology is still rarely considered a cognitive antecedent of business models for sustainability, despite that it offers insightful explanations, connecting technology's sustainability potential to its business model implementations. We conduct a qualitative multicase study of virtual power plants, adopted by seven incumbent companies in the German energy sector, and explore how they frame innovative digital technology, as well as how it affects their value propositions and the energy transition. Our research reveals several value proposition differences between two company groups. The first generates a single-focused technological frame, concentrating on economic value. The second constructs a twofold digital and sustainable technological frame, resulting in additional socioenvironmental value components. Overall, companies that create a twofold frame operate as renewable energy enablers or system supporters and contribute to the energy transition.
GND Keywords: ; ; ;
Innovation
Digitalisierung
Geschäftsmodell
Nachhaltigkeit
Keywords: ; ; ; ;
business models for sustainability
digital innovation
energy, sustainability
technological frame
value proposition
DDC Classification:
RVK Classification:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
Activation date:
April 12, 2022
Project(s):
Versioning
Question on publication
Permalink
https://fis.uni-bamberg.de/handle/uniba/53767