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How to succeed in a dysfunctional environment : Configuring marketing agility components for better performance
Smirnova, Maria M.; Golovacheva, Ksenia S. (2026): How to succeed in a dysfunctional environment : Configuring marketing agility components for better performance, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.]: Elsevier, Jg. 132, S. 32–45, doi: 10.1016/j.indmarman.2025.11.005.
Faculty/Chair:
Author:
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
1873-2062
0019-8501
Publisher Information:
Year of publication:
2026
Volume:
132
Pages:
Language:
English
Type:
Article
Activation date:
January 30, 2026
Project(s):
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https://fis.uni-bamberg.de/handle/uniba/112846