Unpacking augmentation quality and local presence : Factors that drive effective augmented reality marketing
Schein, Katrin E.; Rauschnabel, Philipp A.; Praxmarer-Carus, Sandra; u. a. (2025): Unpacking augmentation quality and local presence : Factors that drive effective augmented reality marketing, in: Journal of the Academy of Marketing Science, Dordrecht: Springer Netherlands, Jg. 54, Nr. 1, S. 49–69, doi: 10.1007/s11747-025-01108-2.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the Journal:
Journal of the Academy of Marketing Science
ISSN:
1552-7824
0092-0703
Publisher Information:
Year of publication:
2025
Volume:
54
Issue:
1
Pages:
Language:
English
DOI:
URL:
Type:
Article
URI:
Activation date:
June 5, 2026

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/115474