The introduction of new referents into discourse has traditionally been regarded as a major challenge to language processing, for which speakers deploy specific syntactic configurations, guided by the speaker’s assessment of the recipient’s state of mind (‘recipient design’). In this paper we probe these assumptions against discourse data from nine languages. We find little evidence for specialized syntactic configurations accommodating new referents; the only notable exception is the association of new reference with direct objects, suggests that linking new referents to already established discourse frames through a transitive construction is preferable to isolating them in an intransitive one. Where specific intransitive predicates are indeed found to host new referents, we find this to be motivated primarily by semantic considerations. Contrary to long-held assumptions, we conclude that the cognitive challenge of referent introduction is only weakly reflected in morphosyntax; instead, discourse production is most efficient when new referents are integrated seamlessly with content-driven demands of the narration.