Bulwark of the company or advocate of stakeholders? : Public relations strategies between influencing and consulting

Bulwark of the company or advocate of stakeholders? : Public relations strategies between influencing and consulting

Hoffjann, Olaf; Hachmeister, Philine (2016): Bulwark of the company or advocate of stakeholders? : Public relations strategies between influencing and consulting, in: Peggy Brønn, Ansgar Zerfass, und Stefania Romenti (Hrsg.), The management game of communication : Advances in public relations and nommunication management, Bingley: Emerald, S. 99–120, doi: 10.1108/S2398-391420160000001006.

Faculty/Chair:

Communication Studies: Organizational Communication and Public Relations

Author:

;

Hachmeister, Philine

Title of the compilation:

The management game of communication : Advances in public relations and nommunication management

Editors:

Brønn, Peggy

Zerfass, Ansgar

Romenti, Stefania

Publisher Information:

Bingley : Emerald

Year of publication:

2016

Pages:

99-120

Language:

English

DOI:

10.1108/S2398-391420160000001006

Type:

Contribution to an Articlecollection

URI:

https://fis.uni-bamberg.de/handle/uniba/115999

Activation date:

July 7, 2026

Permalink https://fis.uni-bamberg.de/handle/uniba/115999