Outside-in- versus Inside-out-content: Introducing a New Approach to the Origins of Content in Strategic Communication

Name: Joy : using strategic communication to improve well-being and organizational success
Author: Hoffjann, Olaf

Hoffjann, Olaf

doi:10.1108/s2398-391420200000005005

Outside-in- versus Inside-out-content: Introducing a New Approach to the Origins of Content in Strategic Communication

Hoffjann, Olaf (2022): Outside-in- versus Inside-out-content: Introducing a New Approach to the Origins of Content in Strategic Communication, in: Ana Tkalac Verčič, Ralph Tench, und Sabine Einwiller (Hrsg.), Joy : using strategic communication to improve well-being and organizational success, Bingley, UK: Emerald, S. 37–53, doi: 10.1108/s2398-391420200000005005.