The Effects of Intimacy in Consumer-Brand Relationships
Güse, Katharina; Gautschi Haelg, Karine (2010): The Effects of Intimacy in Consumer-Brand Relationships, Bamberg: Lehrstuhl für Marketing.
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Year of publication:
2010
Series ; Volume:
Lehrstuhl für Marketing: Working Paper Series ; 005 
Language:
German
Remark:
Auch erschienen in: Advances in Consumer Research - North American Conference Proceedings, Vol. 36, 1001- 1002
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Type:
Workingpaper
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Activation date:
April 30, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/3899