Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust
Messer, Uwe; Wölfl, Steffen; Feste, Jasmin (2019): Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust, in: Marketing : ZFP ; journal of research and management, München: Beck ; Vahlen, Jg. 41, Nr. 2, S. 37–47, doi: 10.15358/0344-1369-2019-2-37.
Faculty/Chair:
Author:
 ;  ; 
By:
... ; Feste, Jasmin
Title of the Journal:
Marketing : ZFP ; journal of research and management
ISSN:
0344-1369
Publisher Information:
Year of publication:
2019
Volume:
41
Issue:
2
Pages:
Language:
English
DOI:
URL:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
URI:
Activation date:
July 5, 2019

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/45829