Public relations methodology : Should we bother (if it exists)?
Rühl, Manfred (2008): Public relations methodology : Should we bother (if it exists)?, in: Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic, u. a. (Hrsg.), Public relations metrics : research and evaluation, New York: Routledge, S. 21–35.
Faculty/Chair:
Author:
Title of the compilation:
Public relations metrics : research and evaluation
Editors:
Ruler, Betteke van
Tkalac Vercic, Ana
Vercic, Dejan
Publisher Information:
Year of publication:
2008
Pages:
ISBN:
978-0-8058-6272-0
Language:
German
Type:
Contribution to an Articlecollection
URI:
Activation date:
September 24, 2014

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