Assessing and strengthening internal alignment of new marketing units : An interpretative tool
Pardo, Catherine; Ivens, Björn S; Wilson, Kevin (2013): Assessing and strengthening internal alignment of new marketing units : An interpretative tool, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.],: Elsevier, Jg. 42, Nr. 7, S. 1074–1082.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
0019-8501
Publisher Information:
Year of publication:
2013
Volume:
42
Issue:
7
Pages:
Language:
English
Type:
Article
URI:
Activation date:
September 14, 2015

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/39511