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Brand Personality and Purchasing Decisions : Stereotype Content Model vs. Aaker Scale in an Empirical Setting
Ivens, Björn; Güse, Katharina (2010): Brand Personality and Purchasing Decisions : Stereotype Content Model vs. Aaker Scale in an Empirical Setting, Bamberg: Lehrstuhl für Marketing.
Faculty/Chair:
Author:
Responsibility:
Björn Sven Ivens ; Brigitte Müller ; Katharina Güse ; Franciska Krings
Publisher Information:
Year of publication:
2010
Series ; Volume:
Language:
German
Remark:
Abstract unter: http://www.uni-bamberg.de/bwl-marketing/forschung/working-paper-series/ ; Volltext zu beziehen unter: http://www.uni-bamberg.de/bwl-marketing/lehrstuhl-team/sekretariat/
Type:
Workingpaper
Activation date:
April 30, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/3887