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Explaining public preferences for regulating Artificial Intelligence in election campaigns : Evidence from the U.S. and Taiwan
Rauchfleisch, Adrian; Jungherr, Andreas; Wuttke, Alexander (2025): Explaining public preferences for regulating Artificial Intelligence in election campaigns : Evidence from the U.S. and Taiwan, in: Telecommunications Policy, New York, NY [u.a.]: Elsevier, Jg. 49, Nr. 10, NaN, 103072, S. 1–13, doi: 10.1016/j.telpol.2025.103072.
Faculty/Chair:
Author:
Title of the Journal:
Telecommunications Policy
ISSN:
0308-5961
Publisher Information:
Year of publication:
2025
Volume:
49
Issue:
10, November 2025, 103072
Pages:
Language:
English
Abstract:
The increasing use of Artificial Intelligence (AI) in election campaigns, such as AI-generated political ads, automated messaging, and the widespread availability of AI-assisted photorealistic content, is transforming political communication. This new era of AI-enabled election campaigns presents regulatory challenges for digital media ecosystems, prompting calls for an updated governance framework. While research has begun mapping AI’s role in digital media ecosystems, an often-overlooked factor is public attitudes toward regulating AI in election campaigns. Understanding these attitudes is essential as regulatory debates unfold at national and international levels, where public opinion often constrains the leeway of political decisionmakers. We analyze data from two cross-sectional surveys conducted in the United States and Taiwan—two democracies with relatively lenient campaign regulations, which held presidential elections in the same year. We examine the role of general attitudes toward AI, psychological dispositions, and partisan alignments in shaping public support for AI regulation during elections. Our findings underscore the significance of psychological and attitudinal perspectives in predicting regulatory preferences. These insights contribute to broader discussions on AI governance within digital media ecosystems and its implications for democratic processes.
GND Keywords: ;  ;  ;  ;  ; 
USA
Taiwan
Künstliche Intelligenz
Wahlkampf
Regulierung
Einstellung
Keywords: ;  ;  ;  ;  ; 
Political campaigns
Regulation
Artificial Intelligence
Public opinion
United States
Taiwan
DDC Classification:
RVK Classification:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
Activation date:
September 30, 2025
Versioning
Question on publication
Permalink
https://fis.uni-bamberg.de/handle/uniba/110530