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Fashion or Technology : A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses
Rauschnabel, Philipp A.; Hein, Daniel Wilfried Erwin; He, Jun; u. a. (2016): Fashion or Technology : A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses, in: Bamberg: opus, S. 179–194.
Faculty/Chair:
Author:
Publisher Information:
Year of publication:
2016
Pages:
Source/Other editions:
i-com : journal of interactive media, 15 (2016), 2, S. 179-194 - ISSN: 2196-6826, 1618-162X
Year of first publication:
2016
Language:
English
Licence:
Abstract:
Smart glasses are a new family of technological devices that share several characteristics with conventional eyeglasses. Yet, little is known about how individuals process them. Drawing upon categorization theories and prior research on technology acceptance, the authors conduct two empirical studies to show that (a) smart glasses are perceived as technology but vary in their degree of fashion, (b) the perception of smart glasses determines the factors that explain adoption intention, and (c) a majority of consumers process smart glasses as a combination of fashion and technology (“fashnology”), whereas a smaller number of consumers perceive them exclusively as technology or fashion, respectively.
Keywords:
Technology; Fashion; Fashnology; Augmented Reality; Acceptance; Adoption; Categorization; Smart Glasses; Segmentation
International Distribution:
Yes:
Type:
Article
Activation date:
December 5, 2016
Permalink
https://fis.uni-bamberg.de/handle/uniba/40795