This paper is concerned with the challenges arising from the development of a groupware requirement specification for effective and efficient achievement of operative and strategic objectives in mass production industry. To analyze the process by which objectives are achieved, a systematical investigation using document analysis, participant observation, interviews and context scenario analysis was undertaken at a large manufacturing location with over 6 000 coworkers of a multinational automobile supplying company. The results of this in-depth analysis of objective achievement were utilized to develop a detailed requirement specification for a management by objectives groupware for use in mass production industry.