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Communication Strategies in Times of Crisis : qualitative Results from Swedish and German Universities
Annen, Silvia; Sailer-Frank, Sabrina (2023): Communication Strategies in Times of Crisis : qualitative Results from Swedish and German Universities, in: CICE | WCE Proceedings June 26-28, 2023 Toronto, Canada, London: Infonomics Society, S. 94–99, doi: 10.20533/CICE.2023.0027.
Faculty/Chair:
Author:
Title of the compilation:
CICE | WCE Proceedings June 26-28, 2023 Toronto, Canada
Conference:
Canada International Conference on Education (CICE-2023) and World Congress on Education (WCE-2023) ; Toronto
Publisher Information:
Year of publication:
2023
Pages:
ISBN:
978-1-913572-58-7
Language:
English
Abstract:
The pandemic represented a crisis universities have never faced before. Agility and ephemerality of information flow as well as the changing pandemic situation forced universities to act flexible and to inform all relevant parties – students and employees. However, this process of information distribution varied significantly between European universities. Due to the different national pandemic situations as well as the different assets of universities, information distribution varied. Facing similar challenges, we identified different strategy types of communication and clustered them into different approaches. We differentiate four central types with alignments to Mintzberg & Lampel’s strategy types to light up the way for a more strategical approach towards information dissemination during critical situations in the future.
GND Keywords: ; ;
Hochschule
Kommunikationsstrategie
Krisenmanagement
Keywords: ; ; ;
Communication Strategies
Strategy Tyes
Higher Education
Crisis Management
DDC Classification:
RVK Classification:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Conferenceobject
Activation date:
October 11, 2023
Versioning
Question on publication
Permalink
https://fis.uni-bamberg.de/handle/uniba/91252