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Towards a theoretical framework for augmented reality marketing : A means-end chain perspective on retailing
Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, Madhushree Nanda; u. a. (2024): Towards a theoretical framework for augmented reality marketing : A means-end chain perspective on retailing, in: Information & management : the international journal of information systems applications, Amsterdam: Elsevier Science, Jg. 61, Nr. 2, doi: 10.1016/j.im.2023.103910.
Faculty/Chair:
Author:
Title of the Journal:
Information & management : the international journal of information systems applications
ISSN:
1872-7530
0378-7206
Publisher Information:
Year of publication:
2024
Volume:
61
Issue:
2
Pages:
Language:
English
Type:
Article
Activation date:
May 8, 2025
Permalink
https://fis.uni-bamberg.de/handle/uniba/108182