Results 1-20 of 37 (Show all)

TitleYear of publicationAuthor(s)
What Drives the Adoption of Autonomous Cars? uniba/457972018Hein, Daniel; Rauschnabel, Philipp A. ; He, Jun; Richter, Lars; Ivens, Björn Sven  
Engaging Fans and the Community : Examining Factors Related to Interaction with Institutions of Higher Education uniba/430262017Brech, Felicitas; Messer, Uwe; Vander Schee, Brian A.; Rauschnabel, Philipp A. ; Ivens, Björn Sven  
Augmented Reality Smart Glasses and Knowledge Management : A Conceptual Framework for Enterprise Social Networks uniba/407912016Hein, Daniel; Rauschnabel, Philipp A.
Fashion or Technology : A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses uniba/407952016Rauschnabel, Philipp A. ; Hein, Daniel; He, Jun; Ro, Young; Rawashdeh, Samir; Krulikowski, Bryan
Are Wearables Good or Bad for Society? : An Exploration of Societal Benefits, Risks and Consequences of Augmented Reality Smart Glasses. uniba/408042016Hein, Daniel; Jodoin, Jennah; Rauschnabel, Philipp A. ; Ivens, Björn Sven  
Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses uniba/413892016Rauschnabel, Philipp A. ; Hein, Daniel; He, Jun; Ro, Young; Rawashdeh, Samir; Krulikowski, Bryan
Augmented Reality Smart Glasses and Knowledge Management: A Conceptual Framework for Enterprise Social Networks uniba/409422016Hein, Daniel; Rauschnabel, Philipp A.
Augmented Reality Smart Glasses : Societal Benefits and Risks uniba/408032016Hein, Daniel; Jodoin, Jennah; Rauschnabel, Philipp A. ; Ivens, Björn Sven  
Smartwatches : Accessory or Tool? : The Driving Force of Visibility and Usefulness uniba/408012016Krey, Nina; Rauschnabel, Philipp A. ; Chuah, Stephanie; Nguyen, Bang; Hein, Daniel; Rossmann, Alexander; Lade, Shwetak
Vom Employer Branding zum Employer Marketing : Anwendungsgebiete im Mittelstand uniba/214532015Hillebrandt, Isabelle; Rauschnabel, Philipp A. ; Ivens, Björn Sven  
Brands and religious labels : a spillover perspective uniba/395512015Rauschnabel, Philipp A. ; Herz, Marc; Schlegelmilch, Bodo B.; Ivens, Björn Sven  
Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables uniba/395072015Ivens, Björn Sven  ; Rauschnabel, Philipp A. ; Brem, Alexander
The personality of brand lovers : an examination in fashion branding uniba/398542015Rauschnabel, Philipp A. ; Ahuvia, Aaron; Ivens, Björn Sven  ; Leischnig, Alexander
Monitoring als Erfolgsfaktor im Social Media Marketing uniba/62282014Rauschnabel, Philipp A.
The Psychology of Brands : Empirical Investigations Through the Lens of Social and Cognitive Theories uniba/62082014Rauschnabel, Philipp A.
EMPLOYALITY 2020 : Ergebnisse der Studierenden- und Alumnibefragung 2012 uniba/13752013Ivens, Björn Sven  ; Rauschnabel, Philipp A. ; Volk, Margarethe
Interaktionstreiber in der Facebook-Kommunikation : eine empirische Studie uniba/14002013Rauschnabel, Philipp A. ; Praxmarer, Sandra; Ivens, Björn Sven  
Why do compulsive buyers buy branded products? An exploratory and interdisciplinary approach uniba/13772013Rauschnabel, Philipp A. ; Müller, Astrid; Ivens, Björn Sven  
Who "Likes" Brands? Exploring the Characteristics of Brand Fans on Facebook uniba/13452013Rauschnabel, Philipp A. ; Mau, Gunnar; Ivens, Björn Sven  
Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen uniba/13622013Rauschnabel, Philipp A. ; Ivens, Björn Sven  ; Hillebrandt, Isabelle